Turning creative direction into clear, consistent visual execution.
I'm Kate. For 10+ years I've worked in-house at a retail brand, creating visual boards, presentations, production artwork, and vendor-ready specs.
- In-house
- 10+ years
- Workflow
- Concept → vendor
- Languages
- English · Korean · Mandarin
Selected work
Juniper Lane · Spring '27 production schedule- Oct 202601ConceptBoard for leadership review
- Nov 202602ReviewLine review deck
- Nov 2203HandoffLine sheet & print spec to vendors
- Jan 1004LaunchCampaign toolkit to marketing
- Feb 0305StandardsIn store & online
Seasonal concept board for a leadership review
Mood, color and silhouettes on one board, with every decision logged.
JL_SP27_ConceptBoard_v3 · Miro, Illustrator→View project
Line review deck & PowerPoint template
Locked layouts, so teams can update the deck without breaking the brand.
JL_SP27_LineReview.pptx · PowerPoint→View project
Line sheet & in-store print spec
Everything buyers and the printer need, one page each.
JL_SP27_LineSheet_RevB.pdf · InDesign→View project
Desert Bloom launch toolkit
One visual carried across social, email, the window and the fitting room.
Social · Email · Window · Table tent→View project
E-commerce image & retouching standards
Rules that keep high-volume product imagery consistent.
JL_ImageStandards_v1 · Photoshop→View project
Seasonal concept board
Juniper Lane is a fictional plus-size fashion brand I created to show the kind of work I do in-house. Before a season moves into production, leadership needs one view of the story: mood, color, silhouettes, and what's been decided.
I built the board the way I run reviews in Miro: a clear left-to-right flow, color with usage ratios and lab-dip notes, and a last frame that records decisions and next steps so nothing gets lost after the meeting.
- Made
- Concept board, color story, silhouette sketches, review log
- Tools
- Miro, Illustrator, Photoshop
Line review deck & template
The concept board becomes a leadership deck. I built a PowerPoint template with locked layouts and theme colors, so merch and design teams can update it without breaking the brand.
Every slide title states the takeaway ("Dresses carry the season at 38% of the line"), and the deck ends with the specific decisions leadership needs to make.
- Made
- 8-slide .pptx, cover and content layouts, native editable charts
- Tools
- PowerPoint, Illustrator
Line sheet & in-store print spec
Once leadership approves the line, two documents carry it forward. The line sheet puts all 8 styles on one page for sales and buyers: style numbers, colorways, size range, fabric, and pricing.
The print spec is what reaches the printer for the in-store kit: trim, bleed and safe areas, stock, quantities for 142 stores, kitting, and a schedule that works back from the in-store date.
- Made
- Line sheet PDF, print spec PDF
- Tools
- InDesign, Illustrator
Desert Bloom launch toolkit
The season story carried into every touchpoint. The sunset tile from the concept board (the Art Director's sticky note) became the campaign visual across social, email, the store window, and fitting-room table tents.
- Made
- Instagram 1080, 600px email, 24×36 window poster, 4×6 table tent
- Tools
- Photoshop, Illustrator, Figma
The Figma file is built the way a team would use it: color variables, text styles, and components for the logo, button, product card, and technical flats.
Image & retouching standards
With high product volume, consistency comes from rules, not from checking every image by eye. This one-page guide gives studio, retouching, and vendors the same spec: crop, background, color, file naming, and a QC checklist before upload.
- Made
- Image standards guide, retouch checklist
- Tools
- Photoshop, InDesign
About
I'm a visual and production designer with more than 10 years supporting an in-house retail brand. I work between designers, art directors, product teams, and vendors, making sure what gets approved is what gets produced.
The projects here use a fictional brand, so I can share them publicly without showing my employer's confidential work. Each one recreates a type of work I do every day. I use generative AI tools to explore concepts and speed up production; final artwork and brand decisions are always mine.